The Salty Hooligan boat running under the Sidney Lanier Bridge at sunset

Our story · Since 2020

Ocean inspired.
Made for fishing.

A tidal creek winding through the Georgia marsh at sunset

Who we are

Born out of a passion
for the ocean

Salty Hooligan is an ocean lifestyle brand, founded in 2020 to make premium apparel for the sportfishing community and for ocean lovers everywhere.

Everything we make is built to fish harder and go farther — tested on long days offshore, not on a rack.

Shop the gear

Built for life offshore

Why we build it

Made for long days offshore

Lightweight, durable apparel that stays comfortable from the first cast to the ride home.

Inspired by real fishing

Performance gear shaped by how anglers actually fish, not how a catalog thinks they do.

For everyone on the water

Anglers, boaters, and anyone who lives for the next trip offshore.

More than apparel

Salty Hooligan stands for the offshore lifestyle, the community, and the adventure.

@salty_hooligan

Join the crew

Follow along on the water, and tag us in yours.